Black Friday is starting more than a week early at Amazon. The retailer will begin offering holiday deals beginning Nov. 21 this year, with new specials hitting through Nov. 29 (the actual date of Black Friday in 2024).

Amazon is also providing guidance on when exactly the sales bonanza will commence. Mark your calendar for next Thursday, November 21 at 12:01 am PST. That's when the first batch of deals will unlock, and the event will run through December 2. Throughout the entirety of the event, Amazon is promising millions of deals across more than 35 categories.

It’s no surprise that Amazon would have “millions of deals” to take advantage for all customers, but it’s the date when these deals go live that is worth noting.