On November 12, 2019, the entertainment world changed with the launch of Disney+. While films and shows produced by the media conglomerate had been available to stream before, it was the first time that so much of the company's content was available in one place.

AI has been a hot-button issue in Hollywood, and now Disney is officially stepping into the conversation. During the company’s Q4 earnings call, Bob Iger revealed that Disney+ will soon incorporate artificial intelligence in new and unexpected ways,

Ready to play a game starring Stitch on Disney+? Or maybe create some kind of personalized, AI-animated version of the chaotic but oh-so-adorable alien from “Lilo & Stitch” you can share with your friends?

Disney CEO Bob Iger said he's bullish on AI opportunities across the entire company, from production to office to direct-to-consumer tech.

Disney’s plans for the future of its streaming service may involve AI-generated videos. During an earnings call on Thursday, Disney CEO Bob Iger said the company is “really excited about AI,” adding that the technology could allow Disney Plus to provide viewers with the ability to “create” and “consume” short-form AI videos.

During an earnings call with shareholders today, Disney CEO Bob Iger said that the company’s streaming platform, Disney+, is preparing to expand with new elements—including ways for subscribers to share and create Disney-themed content with generative AI.