Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

SHOPPERS are flocking to Primark to get their hands on this “very similar” Lush dupe. The sugar plum beauty product has been ...

SHOPPERS are going wild for Primark’s ‘ultimate LBD’, which is perfect for wearing during Christmas party season. Now that ...

Primark fans are going crazy for a new set of Wicked-themed pyjamas that they "need" as the highly anticipated film ...

Primark shoppers are loving the 'statement' boots from Rita Ora's new collection, with a dazzling design similar to a more ...

There are some stunning things in Primark stores at the moment, and I'm loving the green and red aesthetics we're seeing ...

The high street store has released a bright pink festive bath and body collection this Christmas that smells 'familiar' and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

RITA Ora has launched a new collection in collaboration with Primark, and fashion fans are in a frenzy over one particular ...

Watch this savvy shopper accessorise her home for just £10 with amazing Primark dupes of designer items. Alex Murphy, a ...

SHE’S got a wardrobe packed with designer garbs. But when it comes to her kids, Paris Fury is a fan of hitting the high ...

If you're looking for a stunning dress to wear to a Christmas party that won't break the bank this year, Primark has got you ...