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When the 5 Surprise Mini Brands from Zuru first hit stores last year, fans of all ages fell into a whole new miniature world, collecting tiny replicas of their favorite household items. This go-around ...

The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Zuru ‘s globally popular collectible toy line 5 ...

For preschoolers, toys such as the 5 Surprise Toy Mini Toy Store Playset, a dream toy store where kids can build, store and display more than 100 toy mini brands, or the Magformers Carnival Plus set, ...