AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

Nowadays, everyone knows you can tack on a solid half hour to any movie runtime whenever you go to the theater. If a movie says it will start at 7 pm, we know there will be at least half an hour of ...

Add Yahoo as a preferred source to see more of our stories on Google. If you've ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a recent ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots. Nowadays, everyone knows you can tack on a solid half hour to any movie runtime ...