While moviegoers are long past the days of rushing to the movie theater to make it to their seats before the listed showtime, AMC is now giving a courtesy heads-up that’s hard to miss. Previews and ...
Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. By Pamela McClintock Senior Film ...
Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early June, ...
AMC is calling it a source of “vital revenue,” and it’s getting a cut of the sales through an agreement with National CineMedia Inc., the company that runs ad networks in AMC, Cinemark, and Regal ...
NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...
The theater chain makes an unexpected move that customers may not like. In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while movie ...
AMC Theaters is giving moviegoers a more transparent heads-up that your film might not start until half an hour after the listed showtime. The chain recently updated its website to reflect that ...
It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...
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