Part of APL’s early allure was derived from the NBA banning its tech-loaded Concept 1 basketball shoe. Ten years later, the brand is delivering two new models with an updated version of the innovation ...

As October officially kicks off, sneaker brands around the world have begun to launch pink colorways to support Breast Cancer Awareness Month. A cause close to the hearts of Athletic Propulsion Labs ...

Though no NBA player actually professed an interest in buying these special Athletic Propulsion Labs vertical-influencing basketball shoes, you have to wonder if there are a series of floor-bound big ...

For the first time in its 64-year history, the National BasketballAssociation ( NBA) has banned a new line of shoes based on the league's rule against an "unfair competitive advantage" that increases ...

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Sneakers are supposed to be comfortable and supportive — that’s the point of wearing them. It’s an added bonus if they look good, too. Gone are the days of people wearing sneakers just for sports and ...

Brothers Ryan (left) and Adam Goldston (right) launched Athletic Propulsion Labs with one product, the Concept 1 basketball sneaker. One afternoon last October, Adam Goldston met with his twin brother ...

Athletic Propulsion Labs (APL) first launched in 2010 by debuting a line of basketball shoes, powered by their patented Load ‘N Launch technology. Although the shoes were ultimatley banned by the NBA ...

Being banned from the NBA has proven to be a doubled-edged sword for the good people over Athletic Propulsion Labs. On one front, it exposed their brand to several potential customers who may have ...

Athletic Propulsion Labs, or APL, is known for its stylish sneakers and functional running shoes. Made in such eye-catching print designs as leopard print calf hair, black/metallic speckle, and bright ...