Adidas is killing the CCM apparel brand, The Post has learned. The sportswear giant announced last week it was selling its CCM hockey brand as it continues to move away from the sports hard-goods ...
NHL jersey purists may have received more nightmare fuel Tuesday. Connor McDavid has signed with Adidas Canada as the company’s newest ‘brand ambassador’ according to a release. "I'm really excited to ...
Adidas has agreed to sell its CCM hockey equipment brand for roughly $100 million to Canadian private equity firm Birch Hill Equity Partners, The Post has learned. The German sports apparel and ...
Akim Aliu, pro hockey player and the co-founder of the Hockey Diversity Alliance, has signed a multiyear partnership deal with Adidas Canada to "remove barriers and bring about transformative change" ...
Adidas India Marketing Pvt. Ltd. has tied up with the Premiere Hockey League (PHL) – a joint endeavour of the Indian Hockey Federation, ESPN STAR Sports and Leisure Sports Management. As part of this ...
PORTLAND, OR - This season, adidas hockey formally begins its efforts to "End Plastic Waste" and reuse plastics with its introduction of ADIZERO Primegreen Authentic NHL jerseys for all 32 NHL teams.
National Hockey League uniforms will soon be outfitted by Adidas as the league prepares to switch from Reebok, the NHL announced on Tuesday. The deal was first reported by Sara Germano of The Wall ...
As important as the game itself is, there’s nothing quite like a hockey jersey. A team’s logo and its colors are intertwined with the raw emotions, memories and general pride for many fans of the ...
The Montreal-based president of CCM Hockey says the announcement that owner Adidas AG plans to sell the brand is a "great opportunity" for the long-time Canadian brand to increase its hockey-equipment ...
© 2017 Sport Maska Inc. All Rights Reserved. Herzogenaurach / Montreal – Adidas announced today that it has entered into a definitive agreement to sell its CCM ice ...
It didn't take Ray Anderson long as Arizona State's Vice President for Athletics to conclude the school was "woefully undervalued" in its athletic apparel contract. That wasn't just in financial terms ...
FRANKFURT (Reuters) - German sportswear group Adidas has agreed to sell its CCM ice hockey brand to private equity firm Birch Hill Equity Partners for $110 million, it said on Thursday, as it focuses ...