Small businesses often lump advertising, promotions, public relations and other sales support expenses under the marketing heading. Others record them separately, especially if the business has ...

Traditional marketing encompasses all of the activities used to create consumer value. Under the practice of marketing, advertising is one major tool used to promote products and services to the ...

The Advertising and Promotion Commission approved $786,000 in contracts Monday for marketing and public relations.

Google has launched global availability its property promotion ads within Google Ads hotel campaigns. Google said this is "an ad format that helps advertisers reach users who have not yet identified ...

It was just over a year ago that Twitter started a broad rollout of its mobile app promotion ads. It’s marking the occasion with a blog post discussing how the program is going and announcing some new ...

StoneArch Creative explained that it ignored self-promotion for many years due to a “skewed belief” that it should concentrate solely on clients. After deciding to turn the spotlight on itself, the ...

Promotion extensions are now available for Microsoft Advertising accounts in the U.S. These are similar to Google Ads promotion extensions, including the ability to select from a list of events or ...

The FDA’s Office of Prescription Drug Promotion (OPDP) issued an Untitled Letter, backdated to September 23, to Tracey M. Henderson, MS, MBA – AstraZeneca’s promotional regulatory affairs review ...

A new Google AdWords ad extension has been spotted in the wild. Moz’s Dr. Pete notice a new promotion extension being tested in a text ad. Wow – one line of ...