Media platforms, like television, allow businesses to position their products before a larger audience pool than mere walk-in traffic or paper advertisement would bring. For a small business, ...
Paid advertising is often the most effective way to get your product in front of a large audience of potential customers. However, a new business does not always have the luxury of a large advertising ...
Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are ...
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...
February 16, 2005 Nobody is surprised anymore that movies and TV programs seek payment for allowing brands to make appearances in programs. Just as journalistic war reporting has become ‘embedded’ ...
Facebook launched a slew of new advertising products today, giving marketers more ways to reach consumers and giving Facebook more ways to make money. The new products could give Facebook a potential ...
Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics blog, ...
In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday’s wildest fantasies. Four-color, full-page advertisements for one such item ...
The Desk on MSN
DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...
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