Virtual worlds for kids are enjoying a growth spurt in interest and advertising. But that begs the question: are kids ready for such a grown-up reality online? At a recent conference on virtual worlds ...
Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. A new report out today revealed some unsurprising information: Marketers ...
The Ad Village promotes positive messages to children, replacing corporate sponsored advertisements. A membership-based AdTech company that disrupts online ads targeting children, replacing harmful ...
CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or ...
Google has placed ads for hundreds of brands — including major advertisers such as Kimberly-Clark, General Motors and Procter & Gamble — on “made for kids” YouTube videos that may have triggered ...
NORFOLK, Va. - How often are you scrolling on social media and the next thing you know, you're on a company's website shopping or putting stuff on your "wish list?" Adults know better than to fall for ...
ALBANY — State lawmakers and advocates are looking to expand New York’s false advertising laws to include food and beverage ads targeting children. Proponents are pointing to branded content on social ...