“Sex sells” has been a mantra in marketing for decades. As researchers who study consumer behavior, we’ve seen plenty of evidence to support it: Attractive models and spokespeople have been shown to ...

A study that focused on peoples’ reactions to photographs of two women side-by-side produced compelling results. Participants were presented with two photographs and asked to choose which woman they ...

Every woman has her own preferences, but some body features seem to stand out more than others. Being attractive isn’t just about looks though; confidence, good hygiene, and how a man carries himself ...

A new study published in Psychology & Marketing casts doubt on the long-standing marketing slogan that “sex sells”—at least when it comes to social media fitness influencers. Across several ...