Immersive Marketing: How VR And AR Can Transform Customer Experiences

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...
Campaign Asia

Snapchat brings AI-powered augmented reality tools to advertisers

After generating better than anticipated revenue growth in Q1 2024 – reaching nearly $1.2 billion for the quarter, indicative of 21% year-over-year growth – Snap has revamped its investment in ...
SME Magazine

Government launches help for businesses held back by £400 billion AI skills gap

AI adoption could boost the UK economy by up to £400 billion by 2030, but a lack of skills in how to harness AI in the best ...

How extended reality is reshaping health care training across the country

Immersive technologies like virtual and augmented reality are no longer experimental. They're redefining how future health ...
Nextgov

In-home clinical uses of immersive tech will raise data privacy questions, VA official says

The Department of Veterans Affairs has increasingly been using immersive technologies, like augmented reality and virtual reality headsets, to supplement healthcare offerings for retired ...
The Hill

Apple suing over patent office’s refusal to grant augmented reality software trademark

Apple filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office (USPTO) and its refusal to grant the company trademarks for its augmented reality tools. The company ...
CBS News

Juneteenth Hack brings Black artists together with augmented-reality tech

A group of tech-driven artists from Oakland kicked off their inaugural Juneteenth hackathon this week, a tech event aimed at changing the way art is discovered and seen in their communities through a ...