For years, ABM has been treated like a niche tactic: something functional, hyper-targeted and largely separate from ...

Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Rockstar conferences, Super Bowl ad slots, pithy social media campaigns and sleek new ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

Print is considered a prime B2B medium as decision makers feel press advertising is less intrusive than other formats. Tech B2B marketing has been slated as "erratic, inconsistent and depressingly ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...