Learn how digital twins help B2B marketers prevent leaks, reduce costs, and de-risk product launches through secure ...

It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the right strategy, it is an art you can enjoy. The Fast Company Executive Board ...

The efficiency and, ultimately, success of B2B and B2C methods and platforms directly depend on employees' competence and ...

Let’s be honest: most B2B marketing still plays it safe. It’s rational, efficient, and strategically sound… but rarely loved.

The launch of a new B2B product or service should be an exciting time for everyone involved. But fear of failure can quickly set in when early results aren’t as promising as you’d hoped. According to ...

Canva, a free online graphic design tool, wants to make business easier. That's the idea behind its latest brand campaign – “What Will You Design Today” – now in its fifth iteration. The tagline sums ...

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

LONDON, October 28, 2025--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools ...

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a ...