The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.

BMW has subtly updated its iconic logo, first introduced on the 2027 iX3 EV SUV, as part of its Neue Klasse design language rollout.

The remaining chrome elements now carry a darker, smoked tone, adding a more contemporary touch. The BMW lettering has been ...

The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.

Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

BMW is rolling out an updated version of its iconic logo across all new models from February 2026. The refreshed badge was ...

BMW is preparing a subtle but widespread branding update, with BMWBlog reporting the automaker will begin fitting a revised physical BMW roundel to all newly built vehicles starting in February. The ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...