If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...
BMW has unveiled the Vision BMW Alpina Concept, marking the beginning of a completely new chapter for the iconic German luxury performance brand.
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Alpina is now BMW Alpina. Here's what that means
As of 2026, Alpina is now BMW Alpina. But what exactly does that mean for the brand? As of January 1, 2026, Alpina is officially part of the BMW Group. With the acquisition announced back in 2022 now ...
The BMW name is an acronym with a matter-of-fact meaning, but the German automaker has nevertheless become a global household name and a byword for an executive lifestyle driven by premium performance ...
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