Gaming company Atari says it is “[blurring] the line between fashion and future” and "transcending its traditional gaming roots" with the launch of Speakerhats – baseball hats with high-fidelity ...
Three years ago, Atari CEO Frederic Chesnais told GamesIndustry.biz he didn't buy the company to make T-shirts. It turns out he also wanted to make hats. Atari today announced its first endeavor into ...