Tweens want it, so MGA Entertainment will launch a rockin’ product line this summer for its Bratz collection. A $50 million marketing campaign will extend the brand with a host of partners — its ...
MGA Entertainment will face a transformed doll aisle as it attempts to rebuild its Bratz brand following its victory Thursday against Mattel in their long-running legal battle. A decade ago the saucy ...
(AP) — MGA Entertainment will face a transformed doll aisle as it attempts to rebuild its Bratz brand following its victory Thursday against Mattel in their long-running legal battle. A decade ago the ...
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