In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience ...
In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon ...
Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has ...
Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything ...
The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition ...
The new offering combines Pinterest's first-party user data with tvScientific’s advertising technology, enabling campaigns to ...
Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...
Walmart Connect is introducing two additional ways to streamline and scale connected TV (CTV) activation: Connect Select, a ...
TV News Check on MSN
Metaprofile rolls out MetaADS for scene-level contextual ad targeting in CTV
Metaprofile rolled out metaADS, an AI contextual ad placement engine that analyzes dialogue and narrative structure to flag high-value ad moments in films and TV, producing scene-level metadata for ...
Parks Associates’ latest US household research from its Streaming Video Tracker shows the connected TV platform market ...
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