BIC Cello (India) Pvt. Ltd., India’s leading manufacturer of writing instruments launched a short film aimed at illustrating the change of perception of parents during exam time, after taking the ...

Late last year, stationery manufacturer BIC finalized its acquisition of Cello Pens, India’s manufacturer and distributor of writing instruments. Now BIC has selected SIS Group International to act as ...

French stationery maker BIC Group has acquired a 40% stake in India's Cello Group for $160 million (Rs 790 crore). The deal values Cello at a whopping $400 million and the acquisition is expected to ...

The TVC opens on a tensed classroom, just before an exam. A nervous student starts imagining different members of his circle including his mother, sister and friend appearing and giving him tips, ...

French stationery major BIC Group has increased its equity interest in Daman-based stationery firm Cello Pens Pvt Ltd to 100 per cent with the acquisition of remaining stake for Rs 540 crore (over $81 ...

Tanveer Khan, director of marketing, BIC Cello India said: "Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time. Their encouraging ...

French stationary major BIC Group, which owns 55 per cent stake in Cello Pens, a writing instrument business of Cello Group, has bought the remaining stake in Cello Pens for Rs 540 crore. “Moving to ...

PARIS, Jan 22 (Reuters) - BIC SA , the eponymous French maker of pens and lighters, said on Thursday it was buying a 40 percent stake in India's Cello Pens for 124 million euros ($160 million), giving ...

The Monopolies & Restrictive Trade Practices Commission has asked Cello Pens and Stationery Pvt Ltd, which makes Maxriter and Pin Point pens, not to telecast an advertisement in which it compares its ...

French stationery major BIC has taken complete control of Cello Pens, increasing its access to one of the world's fastest growing economies. MUMBAI: French stationery major BIC has taken complete ...