Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of multi channel ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

Your retailers, distributors and intermediaries provide an important sales and marketing channel for your products. They enable you to deal with customers in ...

We asked the honorees of the Channel Chiefs 2020 list to shed a little light on the market forces that are shaping their company’s channel strategies right now. Here’s what they had to say.

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

With everyone social distancing and spending more time at home due to the Covid-19 pandemic, marketing through a variety of channels is vital to a company’s success. A robust omnichannel marketing ...

Covid-19 has reframed many of the thorny issues of channel conflict. Retailers, distributors and manufacturers, who each want to own the customer, have seen the pandemic erode some longstanding ...

In what VMware’s global channel chief Jenni Flinders calls a “game-changer,” VMware has created a brand-new partner program that will redefine how the vendor interacts and conducts business with the ...

Stop neglecting your paid media multi-channel strategy! Do these five simple things to better coordinate your paid media efforts across multiple channels. In the ongoing saga of attribution and the ...