There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf.' She tells ...

It's the most magical time of year! It's time for The Elf on the Shelf—one of our favorite Christmas traditions—to leave his cozy spot as Santa's sidekick in the North Pole and resume his important ...

It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

NASHVILLE, Tenn. (WTVF) — The Elf on the Shelf visited children at Monroe Carell Jr. Children's Hospital at Vanderbilt two weeks before Christmas to bring some magic back for kids staying in the ...

COEUR d’ALENE — There’s a lot that goes into making Christmas magic on Lake Coeur d’Alene. It takes a total of 1.5 million ...

Broadway theater veteran Dave Solomon’s memory of “Elf the Musical” is one of a perfect New York City Christmas experience. “I had a very special Christmas night with a friend of mine who was over ...