Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

The future is a scary thought for most CMOs. Market conditions change rapidly, and technology progresses even faster, so all it takes is one dominant competitor, one new trend, or one new piece of ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications, Instructor's Manual. Burr Ridge, IL: Irwin, 1995.

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

The Guyana Tourism Authority (GTA) is continuing its efforts to introduce the South American country of Guyana to the North American tourism market by hiring Concept Farm, a boutique strategic ...

You can flip the 80/20 rule in your favor by devoting your marketing resources to creating a referral network that will compound in value year after year. While you may have created your own marketing ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

Andre Chandra, an Entrepreneurs’ Organization (EO) member in San Francisco, is the founder and CEO of Propelo Media, an omni-channel direct marketing company that helps clients with lead generation, ...

Early in my marketing career, I worked with a man I’ll call Mike. Mike was old school. He approached online marketing like it was a branch of traditional advertising. As a result, the marketing ...

It will be awhile before we know if the current courtship between hospitals and physicians produces a marriage made in heaven or a shotgun wedding. And the effectiveness of marketing to physicians ...