What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

When a consumer hears about a food recall, they’re only seeing the final step in a long and complex process. Before that notice ever reaches the public, ...

Decisions-by-committee are inherently problematic. They are often dominated by the loudest voice in the room, resulting in unclear authority and prolonged debates that delay resolutions. And worst of ...

Let's be honest: A strong online presence and reputation can make or break a business. Based on my experience in the online reputation management field, I know that customer feedback remains one of ...

Objective decision-making is a critical component to arriving at the best conclusion. Here are five ways to find that balance. Follow these five steps to make informed and effective decisions. Making ...

Scaling a business hinges on streamlined decision-making. Leaders must be agile, making accurate and timely decisions to ensure success. Streamlined decision-making enhances business agility, enabling ...