Remote creative collaboration has become an increasingly common reality for many professionals, including those in the marketing and advertising industry. A recent report from Filestage, based on 366 ...

B2C marketers and large organisations are most likely to measure creative effectiveness Creative effectiveness is fast rising up the marketing agenda and marketers are increasingly putting measures in ...

The last advertising revolution was not a creative one. In fact, creatives were pretty far from its epicentre. This one is, or at least could be if even more creative people embrace it. AI puts the ...

Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by large enterprises embracing AI-driven tools ...

Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, ...

The Nobel Prize wasn't isn’t won with a single flash of insight. Those who have achieved it had to experiment with new ideas over time. The same is true for content marketing. You can have a handful ...

I hold workshops, speak at conferences, and consult a number of companies, startups, and executives on both their personal brand’s and business’s creative marketing strategy. But I am not a creative ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

The OpenAI CEO says 95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost. Goodbye, marketing. Hello, AI. Or AGI. OK, that's totally ...

How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one time. Or maybe you saw one of their amazing ...

Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the real estate industry is: ...

Marketing & Creative Services is the authority for the University of North Georgia brand; ensuring its consistency, promoting its visibility, advancing its reputation and strengthening its loyalty ...