NEW YORK — Premium video advertising platform Universal Ads has brought to market what the Comcast unit is touting as “a first-of-its-kind TV Business Partner Program” — one that presents advertisers ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

A parade of hilarious and incredibly creative TV commercials hit the airwaves Sunday afternoon during the Super Bowl LIX telecast on Fox Network. As reported by wire service and advertising trade news ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

Last year a record 115 million viewers watched the Super Bowl. With a marquee matchup and a potential Taylor Swift bump, this year’s game is likely to match or exceed that number of viewers. “Pluto TV ...

TV agency Marketing Architects and product development incubator Misfits & Machines build generative AI tools for TV creative production that's faster, smarter and more scalable. AI-generated video ...

When it comes to Lay’s potato chips, it’s long been hard to eat just one. On Friday on ABC, it may also be hard to watch just a single commercial for the popular snack. Disney has sold one third of ...

Laser Eye Center struck the balance between human creative and AI usage by partnering with Kartel to generate ads for a local ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

Cross-platform synergy across NTTS TV, cable, social media, and NewsOut video press release amplification is delivering record-breaking visibility for public companies NEW YORK CITY, NEW YORK / ACCESS ...

Fresh Juice Creative Agency is pioneering a unique approach to storytelling. This approach prioritizes lived experiences where authentic storytelling takes center stage. Founded by cultural ...