Consuming brands ironically is a way to secretly signal our identity or beliefs to people who know us, according to new research. A giddy tween wearing a Justin Bieber t-shirt at a Justin Bieber ...
Irony has a special place in the human psyche. Otherwise mundane concepts suddenly come to life when they’re recognized to have an ironic quality. British comedian David Mitchell captures this ...
Irony has a special place in the human psyche. Otherwise mundane concepts suddenly come to life when they’re recognized to have an ironic quality. British comedian David Mitchell captures this ...
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