The word “descriptive,” in science, “is a pejorative” and is “almost always preceded by ‘merely,’” according to David A. Grimaldi, a zoologist at the American Museum of Natural History, in New York, ...

Opinions expressed by Entrepreneur contributors are their own. When seeking a domain name that is memorable, easily searchable and available, many companies are looking toward descriptive domains as a ...

Opinions expressed by Entrepreneur contributors are their own. In today’s competitive business landscape, being uniquely different is meaningful. Almost every business category is bustling with ...