Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

From time to time, brands will rebrand, as it were, and they have their reasons. When Aunt Jemima transformed into the Pearl Milling Company, it was to distance itself from a name and mascot that ...

Chevy never intended the Corvette to blend into the rest of the lineup. So when it came time to launch the C1 in '53, an appropriate new logo was called upon. The Corvette itself was inspired by ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some ...

In that context, typography is the one element in a brand’s toolkit that can consistently connect all those digital ...

Yahoo's new logo suits its new direction. Sept. 5, 2013 — -- Yahoo has a new look, or at least its logo now does. When you visit Yahoo.com or one of the many other Yahoo sites, you're going to ...

How do you represent an automobile manufacturer in a few inches? How do you represent trends in automobile manufacturing in 12 square feet? What is a radiator emblem and how can it be used in an ...