Calendars come in all sorts of forms, from the purely functional apps on our smartphones to the propped-up desktop ones that are mostly just a means of delivering a new Far Side joke every day. The ...

The demand to increase energy efficiency in electrical products is driving the development of more accurate measurement instruments. Modern instruments now can quantify incremental gains made as ...

So we have website audience sizing — “the ratings” — but we also have campaign audience tracking, viewability, brand safety, fraud prevention, attribution, ad effectiveness: all different types of ...

Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers ...

To keep boiler drum water level in an acceptable range is an important safety guideline for boiler operation. In recent years, accidents have occurred frequently due to boiler drum level measurement ...

Quantum mechanics is famous for saying that a tree falling in a forest when there's no one there doesn't make a sound. Quantum mechanics also says that if anyone is listening, it interferes with and ...

This innovative software system enables the vehicle manufacturer or supplier to achieve significantly better dimensional control from initial stages of product development through prototype, launch, ...