With the advancing technology, marketing is also changing at a faster pace. Most of the startups are taking help of the digital marketing to earn money effectively. There is a number of digital ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Scanning through LinkedIn, you can’t escape excessive references to the digital strategy ...

Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key difference now is customers will ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.

A librarian’s library should evolve along with the tools of our trade. The following books will help you stay current on digital trends that affect all aspects of the profession. This title will guide ...

Manufacturing has led the charge into the fourth industrial revolution, marked by the infusion of advanced technologies like data analytics and automation in the production process. Yet, implementing ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...