Direct mail marketers face a constant challenge: unpredictable postage costs. When the USPS raises rates, budgets shrin ...

Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

Direct mail remains one of the most effective marketing channels available today, but success isn't about sending more mail. It's about sending smarter mail. Recent research from Alliance Insights ...

New Insights Reveal How Artificial Intelligence and Neuroscience-Driven Strategies Boost Engagement and Drive Results in Direct Mail Marketing Houston, Texas--(Newsfile Corp. - October 14, 2024) - ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

A direct mail campaign proves to be a powerful lead generator for small businesses, delivering measurable returns in an age dominated by digital noise. With carefully crafted messages and targeted ...

The MarketWatch News Department was not involved in the creation of this content. RICHMOND, Va., April 06, 2026 (GLOBE NEWSWIRE) -- Taradel, a leading provider of direct mail and multichannel ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ways to connect with their audience are turning to automated direct mail for ...

This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...

Quad Graphics (NYSE:QUAD) outlined its strategy to transition from its traditional print foundation into a broader marketing ...