Direct marketing works best when it's aimed at a very specific audience that cannot be easily reached any other way. Short-term results from direct marketing can be measured accurately and directly by ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Any advertising campaign that targets a select group of customers and contains an explicit call-to-action is an example of a direct marketing tactic. Direct marketing channels vary depending on the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

The Western Greenbrier Farmers Market will sponsor direct marketing training Saturday. This regionally known program is given by John Spangler and is specifically geared for farm producers at the ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Marketing Services ... Redefined. Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ commu ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...