As gerações Z e Alpha, formadas por adolescentes e pré-adolescentes, têm ganhado destaque no mercado financeiro brasileiro, especialmente nas festas de fim de ano. Com acesso antecipado a contas ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. If you've found yourself mystified by a new meme, or swarmed by pre-teens at Sephora, you might have ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

WHAT COMES after Z? Lots of names have been pitched for the world’s youngest generation, born roughly since 2010. Some are predictable, such as “iPad kids” and “Generation AI”. Others are perplexing, ...

After reigning supreme over internet culture throughout the 2010s, millennials have in recent years been overtaken by Gen Z. The younger generation — mostly in their teens and early 20s — have been at ...