It will also "not be rolling out a new standalone prompt for third-party cookies" that would have allowed users to opt out of being tracked by advertisers. Google has made the announced a few days ...

Google has an announcement today: It’s not going to do something it has thought about, and tinkered with, for quite some time. Most people who just use the Chrome browser, rather than develop for it ...

HTTP Archive's latest Web Almanac reveals mobile-desktop performance gap and persistent tracking practices across millions of websites. Third-party tracking remains widespread, with 61% of cookies set ...

All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important point: Third-party cookies are not good enough to stand alone as ...

Google will no longer depreciate third-party cookies in Google Chrome, opting for a more advertiser-friendly solution to user privacy. Credit: Gabby Jones/Bloomberg via Getty Images Four years ago, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Almost all (99%) of businesses still use third-party tracking cookies ...

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...