When talking with a new marketing client about Facebook ad budgets as well as the additional cost of your business managing their campaigns, it can feel as if you're walking on eggshells. This is ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Following an eight-month month test that yielded 24 billion Facebook impressions for agencies and brands while helping the company improve its algorithms to reflect user behavior, Kenshoo has taken ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

A marketing technology and managed services company known until late 2016 as Sinclair Digital Solutions has entered into a strategic partnership with a “Smart Marketing” provider to help their ...

Facebook Inc. will promote the value of targeted ads to businesses and consumers in a new ad campaign in digital media, radio and TV programming including National Collegiate Athletic Association ...