The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

How important is Facebook's advertising platform to online brands and retailers? One potential clue can be found in last year's ad boycott by companies frustrated with Facebook's handling of ...

Do you own or run a business? If you do, you’re going to want to learn how to make the most of Facebook Ads. After all, Facebook is the most powerful platform for getting your content, brand, or ...

Leveraging paid advertising online is a great way to reach potential customers while they browse through social media, websites, and search results. Facebook and Google Ads are two of the most popular ...

A difference of approaches on user policy between Apple and Facebook is having an impact on the value of advertising dollars for HVAC contractors. Apple put a new policy in place that will prohibit ...