In Ralph Lauren’s latest campaign, Black men, women, and children wear the brand’s traditionally preppy clothes against idyllic coastal backdrops. The collection isn’t just some sort of woke fantasy ...

Gap is riding a wave of momentum after its viral summer denim campaign ignited a cultural moment and a sales surge ...

Bella Hadid’s bold neckline in a new Orebella ad has people talking. The supermodel recently launched a new fragrance and has ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Fashion retailers are investing heavily in celebrity partnerships for ...

The Alarming Statistics Behind Fashion's Broken Promises According to industry reports, plus-size representation on Spring ...

Grey hair and wrinkles are becoming more present in fashion branding, proving experience – not youth – is trending ...

After the runway shows and presentations, the momentum keeps stirring all thanks to a good visual. Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new ...

Fans slammed Meghan Markle for attending a Balenciaga fashion show after the brand was “canceled” for using children in a creepy ad. On Saturday, the Duchess of Sussex made her Paris Fashion Week ...

This year, brands have begun experimenting with AI-generated campaigns, to mixed reviews. Some received backlash: social media users labelled August’s J Crew x Vans AI campaign “slop” and “cheap”, and ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

The lesson from fashion is simple: invest in visuals that stop people mid-scroll. This means stylised photography, thoughtful ...