The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. Welcoming back an old friend can be a great ...

Google announced that the URL to Google’s structured data tool now redirects to a landing page. The landing page encourages users to try Google’s Rich Results page, while using a near invisible button ...

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...