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If you grew up in the United States, you can probably guess what flavor a brightly-colored sugary treat might be. Purple is ...

In honor of Michigan's national championship win on Monday night, Kellogg's is celebrating with a limited-edition box of Froot Loops. The box, which says "Go Bloo" on it, will showcase Toucan Sam with ...

Cereal description: Yellow, green, orange, red, purple and blue circles of “multi-grain” cereal — meaning an amalgamation of corn, wheat and oat flour swirled together in a slather of partially ...

In celebration of the University of Michigan's football championship, Kellogg's has released a limited-edition Froot Loops box sleeve featuring blue and yellow-only loops in commemoration for sale ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...

The cereal brand tapped a celebrity jeweler, hip-hop content creators and artists from historical hip-hop cities to honor ...