The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.

I chatted with Elijah Wood about Skittles, his favorite breakfast and what it's like interacting with Lord of the Rings fans.

To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...