G-Star RAW has dove headfirst into modern-day technology and reflected its findings across an AI-designed denim collection earlier this year. The futuristic offering broke new ground and symbolized ...

G-Star Raw and (Di)vision are teaming for a sustainable collection that pays homage to both brands’ heritage. The denim brand and Copenhagen-based label, respectively, are joining forces for a limited ...

For the campaign, Burna Boy is featured in a video shot on location in London spearheaded by multi-awarding-winning director Dave Meyers. Meyers has worked alongside other stars like Kendrick Lamar, ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The Nigerian rapper Burna Boy, one of Africa’s biggest ...

“The fashion industry is just one big David vs. Goliath struggle,” Kristen Fanarakis, founder of Senza Tempo, a luxury women’s wear label produced in Los Angeles, recently wrote on Twitter. But the ...

The larger idea behind the latest G-Star RAW campaign is credited to creative director Joris Kuijpers, who called Burna Boy “an excellent fit” for the Amsterdam-headquartered brand. "It’s not just ...

G-Star Raw Appoints Botter Founders as New Creative Directors: Rushemy Botter and Lisi Herrebrugh, the Dutch denim brand's first creative directors since 2018, will draw inspiration from G-Star's 90s ...