Google is getting ready to test a new "IP Protection" feature for the Chrome browser that enhances users' privacy by masking their IP addresses using proxy servers. Recognizing the potential misuse of ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Stay ahead of the curve with Google's IP proxies. Find out who will be affected and how you can prepare. A final note: This is in active development, and Google has not yet made firm statements about ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

It’s not exactly a VPN, and it will only work with Google-owned domains to start, but it could offer users more ways to hide their activity online. Reading time 2 minutes If you’re on the internet ...

Google announces "IP Protection," an opt-in, phased feature to mask users' IP addresses. Phase 0 will focus on Google-owned domains and be available initially for U.S.-based IPs. The feature aims to ...

Google is axing Internet Protocol (IP) address logging on its analytics platform. The decision could hamper marketing effectiveness by cutting off advertisers’ ability to access user location data, ...