Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the ...

Google said Wednesday that it will restrict advertisers' ability to track users of Android phones and other devices. It joins Apple in taking steps to strengthen privacy for U.S. consumers, a sea ...

It's no longer just cookies following you on Google Chrome. Credit: Thiago Prudencio / SOPA Images / LightRocket via Getty Images Google is keeping an eye on where you go on the internet. Back in 2020 ...

Democratic Senators Elizabeth Warren, Ron Wyden, Cory Booker and Congresswoman Sara Jacobs are urging the Federal Trade Commission to investigate Apple and Google for failing to warn consumers about ...

In an email sent to Android app developers on Wednesday, Google announced that it will enable users to opt out of sharing their Advertiser ID (the unique device identifier that enables marketers to ...