The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf' ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

With the holidays right around the corner, it's that time of year where you swap out the spooky decor and PSLs in favor of the man in red and his trusty sidekick, the Elf on the Shelf. While not ...

Families heading to a Beaches Resort in Jamaica and Turks and Caicos can treat their elf to butler-curated experiences including a marshmallow bubble bath Andrea Lavinthal has 20 years of experience ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

Read full article: Houston, how creative are you? Viewers share their best Elf on the Shelf decorations We want to see your most creative Elf on the Shelf placement. Read full article: Houston, how ...