Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

We are all aware of radio’s challenges with digital disruption and even new generations of clients who sometimes participate in DIY advertising. It’s still early in 2025. Do you still need dependable ...

Every user has their pain point, and they’re looking for products or services that can help them address that pain point. When they encounter your offer, it’s a make-it-or-break-it opportunity for you ...

Every founder loves a full pipeline. But what if many of those leads were never going to buy in the first place or were going to cause you more trouble than they were worth? Chasing unqualified leads ...

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...

In this week’s episode, David Rowlands, editor for B2B Marketing, spoke with Kate Doyle, senior marketing manager at Adobe to talk about email nurturing programmes. She shared how to identify valuable ...

In uncertain times, the best leaders don't pretend to have all the answers; they create clarity through communication, focus ...

Chasing unqualified leads is incredibly risky. Here’s how to build a qualification process that will help you boost conversions and drive long-term growth. Failing to qualify leads can cost your ...