President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Refer to it at ...

When I first became digital brand strategy lead for a national Quick Service Restaurant brand, I arrived on the scene to find a social media calendar chock full of transactional posts and nothing else ...

If you don't have the right pieces in place for your next launch, your marketing won't attract the right prospects and your sales team will struggle to close deals. That's why you want to do ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. The ongoing boom in demand for medical spa services has driven ...

Whether you are new to the field of content marketing or you have been planning to figure out new approaches to make your content marketing activities successful, then there is no better way rather ...