In simple terms, a press release is a brief written communication aimed at journalists to announce something significant and specific: an event or a changed set of circumstances–for example, launching ...

Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations. First, be sure you have a good reason for ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. The press release has long been an invaluable resource for ...

What makes a good press release? It’s a question that communications and public relations (PR) professionals have been asking for decades. Yet no matter who you ask, you’ll probably find the answer ...

How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media outlets are expecting smaller staffs to publish more stories at a ...

Capturing reader attention and increasing media pickup for your press release hinges on crafting a strong, compelling first paragraph. See how to enhance your lead-writing skills, ensuring your press ...

Source: Hyer, R.N., & Covello, V.T. (2005). Effective media communication during public health emergencies: A WHO handbook. Geneva: World Health Organization. Sample ...

RALEIGH, N.C., September 14, 2023 (Newswire.com) - Newswire, an industry leader in press release distribution services, including content production, strategy, planning, and media technology, is ...

Learn five essential tips for writing a news release that increases open rates, coverage opportunities, reader engagement, and social shares. 5 Tips to Increase Open Rates, Coverage, Engagement, and ...

Opinions expressed by Entrepreneur contributors are their own. How a press release is written and structured may matter even more now than in decades past. There are several reasons for this. Media ...

A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products. And that can mean ...