Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Academic systems once lagged in innovation but now accelerate AI adoption, making it a core pillar alongside education, research and clinical care.

Most organizations can point to a moment when a bold idea broke through, but far fewer can explain how that kind of thinking happens consistently. Sustained innovation usually depends less on bursts ...

Tim Ensor, Head of Intelligent Services at Cambridge Consultants, weighs in on the challenges and best practices for turning AI hype into meaningful innovations. Bringing diverse subject matter ...